Mintel recently released a report stating that popularity and sales of 100-calorie pack snacks are declining. I'm sure you have also noticed that this type of packaging for cookies, crackers and other snacks have gradually been taking over store shelves, especially over the past year or so.
Have 100-calorie packs surpassed their high point in terms of popularity? I've occasionally purchased 100-calorie pack products, particularly when traveling, because I found this was a really neat and convenient way to have a snack. But I agree that price-wise, you do get more value from purchasing regular sized packages of these items and portioning them out yourself.
The report also examines something I found really interesting- the idea that these pre-portion snack packs actually facilitate overeating.
What are your thoughts on 100 calorie snack packs? Do you buy them? Why or why not?
Check out the Brandweek article about 100 calorie packs: 100-Calorie Packs Pack It In
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