Drumroll please....Product Updates!

In the last couple weeks, I've been a bit vague about what we’ve been working on in terms of product development, packaging and the like- but all with good reason. This is because we have been working hard on hashing out the related details and timing. We definitely have a much better idea of the direction we are moving in and we are aiming to launch a new, improved product line (including the addition of some savory snacks!) in March.

We also felt we owed it to our current retailers to share this information with them first. Now that we’ve relayed these details to them, I am excited to share some updates with you all! I’ll also pass along additional info throughout this month, leading up to the actual launch.

Marketing

• The cookies are getting a new name! In March, the cookies will be debuting as:
  

Why, you ask? Because after some time in the market and speaking with customers and retailers first hand, we realized that our cookies are quite different (in taste and recipe) than the traditional European meringues being sold. Traditional meringues are typically very sweet and contain lots of sugar, but our baked goods are lightly sweetened. In addition, meringues are primarily made out of egg whites and sugar, but our cookies also contain all natural ingredients such as garbanzo bean flour and nuts. To sum it up, we feel we need a unique name to describe our unique cookies.

Product Development

• The cookies (Chocolate Cashew, Chai Pistachio, Espresso Walnut) will be made with organic evaporated cane juice instead of sugar, making them even healthier and more natural.

• Per cookie calorie count will be 11 calories instead of 24 due to a new and improved recipe. But don’t worry, the taste and texture of the cookies are still the same.

• We will be introducing a line of savory snacks, made from real cheese. They will be called:

Packaging

• To make it easier for you to eat our cookies on-the-go, we are making them slightly smaller, but you will get the same exact amount of product in each bag. This is because we’re increasing the number of cookies in each bag from 5 to 7.

• The cookies will soon be available in boxes, which will contain 15 cookies- the boxes are simple and (I think) visually appealing. Great for sharing and to give as gifts. A larger package means they’ll last around your house a bit longer too!

More to details to come soon!