Earlier this week, our long awaited boxes arrived from the printers! Considering the fact that neither my mom nor I have had any previous experience designing packaging and neither of us have any formal training in graphic design, we think the boxes turned out quite well!
From start to finish, the whole process of designing and producing our new packaging took about 2 months. Here are some pics I took so you can check out the finish product for yourself. Now that we have the new boxes, in the next several weeks we will be sending samples to as many retailers as we can. Some are smaller individual specialty food stores while others are larger purveyors of fine foods, with multiple retail locations.
We have also given our website a mini-makeover. After getting some much needed pointers from my web design professor, the site is cleaner, simpler and easier to read. She pointed out that the text and logos on the previous site were much too large- definitely a good call. The site also features the most current product information, including details on our new line of savory snacks, Cupola Clouds.
The main updates made to the site:
- We've added a section that talks about the health benefits of our cookies
- We've added a gallery where you can check out even more delectable photos of our baked goods
- Our "How to Eat" section now has recipes and suggested beverage pairings for our products
- For now, we are going to hold off on selling our baked goods over eBay as we have in the past. Based on customer feedback and our current marketing and sales goals, we decided that it would be better to sell our products directly on our site once we have the capabilities to do this. This way we'll be able to provide you with a variety of payment options, (instead of just PayPal) and a quicker, easier and yes, more enjoyable online shopping experience!
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