This is also a great time of the year to be doing product demos. I think in general, the best marketing you can do for a food product is to let people taste it. There are so many options at any one store and it's often really difficult to get your product to standout, even if it's something new. I think product demos are especially important for us because our Cupola Cookies and Cupola Clouds are pretty unique products and provide us with the opportunity to talk to consumers about what makes them so special.
Sampling at the PA General Store in Philadelphia.
After having done numerous demos these past couple of months, I have to say that many customers are surprisingly candid about what they think about our baked goods. Of course, we don't expect everyone to like our products, but when I started doing these demos earlier in the year and received some negative reactions, I would get a little flustered. I think my reaction was due to the fact that I'm naturally pretty non-confrontational.
But along the way I have learned that of course taste is subjective and I shouldn't take it personally. Plenty of people love our goodies and my mom and I really feel that the products we are making are nutritious, delicious and of the highest quality.
Visited beautiful upstate NY to demo at Chappaqua Village Market.
In just the past two weekends, I've clocked a total of about driving 800 miles! I don't know what I would have done without NPR and my carefully selected podcasts.
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