What's in a name?

In Romeo and Juliet, Shakespeare argues that a rose by any other name would smell as sweet, but I beg to differ.

I have to admit that transitioning over to our new company name has been a bit of a chore. It is no small thing to update product packaging, marketing materials, the company website and inform retailers, customers and business contacts about the fact that we are changing our company but I think in the long run, it will be worth it!

Having only been in business for a year, I think were lucky to find out when we did, that the branding for our products was much stronger than our old company brand- Amandari Co. It's interesting because we thought this company name would resonate much more with customers than it actually did. But instead, it was Cupola Cookies and Cupola Clouds that everyone seemed to remember! So after lots of contemplating and quite a bit of debate, we decided to rename our company Cupoladua Oven. Cupoladua Oven is easier to remember, easier to spell and goes along nicely with the names of our current products. We love our new company name.

Be sure to check out our new website, www.cupoladuaoven.com. And keep an eye out for Cupoladua Oven branded items at a fine establishment near you!